As the telecommunications arena continues to see an accelerated rate of change, analyzing the different dynamics at play has never been more compelling. The key for service providers will be aligning their business goals and technological capabilities with marketing efforts in order to meet market demands and customer needs. This track will deliver timely, in-depth intelligence, analysis, and advice that will enable you to make better business decisions based on an objective understanding of the market and technology in the telecommunications environment.
Requirements for Evaluating Your Copper Plant to Reduce Customer Churn and Increase Higher Revenue Services
Wednesday, September 9 | 8:30am - 9:15am
As service providers look to reduce customer churn and to generate increased revenue from services such as IPTV, they will need a quick and efficient process for evaluating their copper plant. This presentation will discuss the following feasibility requirements: 1) Evaluating existing copper plant without a need to purchase additional testing hardware or creating extensive manpower requirements; 2) Dynamic evaluation – the ability to quickly make an immediate determination of the service viability of a copper pair as well as to monitor that same viability over an extended time period; 3) Line evaluation data should be widely available to relevant work groups including sales, marketing as well as inside and outside technicians.
- Speaker | Scott Robbins, Director DSL Test Solutions & Architecture for Aware, Inc.
Mitigate Your Customers’ Risks and Enhance Your Profitability
Wednesday, September 9 | 9:15am - 10:00am
Whether your business customer has 5 employees or 500, IT is a powerful influence on your productivity and profitability. In today’s information-driven economy, how well companies receive, process, and manage the flow of information determines their financial success. The less time to complete a task means the more profit generated. Learn how providing the services your customers need to manage and protect their information flow can enable you to mitigate your customers’ risks and enhance your profitability.
- Speaker | Steve Burgess, President for Guidant Partners
Business Technology Trends: Visual Communication Technology Solutions Make Your Customer's Experience Better and Your Business More Profitable
Wednesday, September 9 | 1:30pm - 2:15pm
TechSmith Corporation is the global leader in screen capture and screen recording technologies and has product users worldwide who are employing their applications in a variety of ways, including to communicate more effectively with their customers for product marketing and technical support. Jody Burgess, Vice President of Marketing for TechSmith, will discuss new ways to engage your customers while increasing your business productivity and efficiency by using the latest in visual communication technology.
- Speaker | Jody Burgess, VP Marketing for TechSmith
The Customer Experience: It’s Not Just About Products Anymore
Wednesday, September 9 | 2:15pm - 3:00pm
In this session, Ms. Luikens will detail the ways companies can go about winning customers and beating competitors. The answer lies largely in transforming from a product-oriented company to a customer-centered company. Companies must connect with customers – informing, engaging, and maybe even energizing them in the process. Customer-centered companies are adept at building customer relationships, not just products.
- Speaker | Sue Luikens, Director of Client Relationship Management for Martin Group
What does the IP in IPTV really mean?
Wednesday, September 9 | 3:30pm - 4:15pm
Up selling and cross selling are critical elements in retail. But can they work for television and other digital content? Are consumers watching what they want to watch or just what is on the available channels? Can you sell them more of what they want? It stands to reason that if you sell more – you get better ROI. This presentation looks at how operators and service providers are increasing ARPU through personalization and effective merchandising of their content. Effectively making IPTV Interactive Personalized Television.
- Speaker | Dan Carufel, Director of Sales, Western Region for Amino Communications
To Integrate or Interoperate?
Wednesday, September 9 | 4:15pm - 5:00pm
New revenue comes from our ability to respond to change while growing revenue depends upon our ability to exploit these changes. Our ability to respond is a competitive advantage to service providers; one that needs to be quick, inexpensive and non-disruptive. Technological agility is becoming a reality at Martin Group as we transition our architecture from ‘tightly integrated’ to loosely coupled and highly interoperable. The revenue potential is compelling as we learn to design for rapid and constant change in the way our systems are being used.
- Speaker | Colin White, VP Development for Martin Group
Regulatory and Revenue: A Story About Cause and Effect
Thursday, September 10 | 10:30am - 11:15am
With the continued flurry of regulatory activity — from CPNI to Red Flag to government stimulus funds — it is important that communications providers understand the reasoning behind these developments, and also what it means for their business. A member of Martin Group’s expert regulatory staff will discuss current and pending items associated with the ever-changing regulatory landscape.
- Speaker | Marlene Bennett, Carrier Consulting Manager for Martin Group
Customer Expectations are Changing
Thursday, September 10 | 11:15am - 12:00pm
Your customer's expectations are changing. Your customers are more connected than ever before. Broadband is virtually everywhere. Telephony is evolving. What is your company doing today to address these issues and your customer's evolving demands? Customer self care, social media, e-commerce and the desire for immediate gratification are creating the perfect storm to position communications providers as leaders in the digital lifestyle marketplace. Attend this session and learn how your company can employ strategies to empower your customers, encourage loyalty and increase stickiness.
- Speaker | Jeff Hoffman, Solutions Engineering Manager for Martin Group
